BRANDGUARD INSIGHTS
Clear explanations of secure NFC, physical product protection and live verification—written for the teams that have to choose, launch and operate them.
NFC authentication · Complete service
Use a trial batch to check the labels, the product details and the experience on a customer’s phone. Here is what to look for before you approve production.
Explore the complete NFC serviceMORE FROM BRANDGUARD
NFC authentication · Complete service
Give customers a way to check their products without building and maintaining your own verification system. BrandGuard™ provides tag production, secure encoding and online verification, with an option to direct customers to your website after a successful check.
WINE · BRAND PROTECTION
The bottle and label may be genuine even when the wine is not. Protecting a wine brand means looking beyond the packaging's identity to what may have happened since bottling.
FOOTBALL SHIRTS · AUTHENTICATION
A copied crest can look convincing. A secure NFC check gives fans more than a seller's promise—and gives the brand behind the shirt a reason to be remembered.
FRAGRANCE · PACKAGING & AUTHENTICATION
An NFC seal can help customers check whether a carton has been opened. NFC on the bottle can keep authentication, product information and support available after unboxing.
DIGITAL PRODUCT PASSPORT · SECURE NFC
Does opening a genuine product passport confirm the item in front of you? How secure NFC can add evidence—and what that connection needs through repair and resale.
ANTI-COUNTERFEIT LABELS · BUYER'S GUIDE
A practical guide to the technologies behind security labels, what each can and cannot prove, and how to specify a solution that performs reliably on the finished product.
BATTERY PASSPORT · 2027 READINESS
What the 18 February 2027 deadline covers, how to read the Commission’s 71-data-point guide, what the mandatory QR code must do, and how to engineer a label that remains usable on a real battery.
DIGITAL PRODUCT PASSPORT · EU READINESS
A practical, evidence-based guide to the EU Digital Product Passport: the legal framework, technical architecture, rollout timetable and the often-missed link between a product record and the physical item carrying it.
SECURE NFC · PRODUCT VERIFICATION
A normal NFC tag can open content. A secure NFC system must do more: evaluate fresh cryptographic evidence, connect it to the intended product and return a result that the customer can understand.